MDDCCUA Launches What’s in It for Me
Cooperative Advertising Campaign

Go to WhatsInItForMe.org

Hear the 30-Second Radio Spot

Thanks to the contributions and efforts of many of our member credit unions, MDDCCUA has launched a new cooperative advertising campaign - What’s in It for Me –  with the unveiling of a radio campaign and an interactive web site.  The campaign will promote the credit union difference primarily to 18-34 year olds living and working in Baltimore, Washington, D.C. and Western MD.

The web site - WhatsInItForMe.org - takes a fresh approach to educating potential members about the credit union difference.  Users will be able to view member testimonials in “What Our Members Say;” access information from outside the credit union industry in “What Others Say;” and navigate a link populated with criteria for finding a credit union in the area that best matches the consumer’s needs.

More than 600 radio commercials will be broadcast over an eight-week period through November 11 to drive traffic to WhatsInItForMe.org.  To guarantee that credit unions throughout region will benefit from the campaign, ads will be broadcast on the following radio stations: WWMX, WERQ, WPOC, WLIF, WSMJ, WMZQ, WASH, WWDC, WMMJ, WFRB and WKGO. The stations were selected by media consultant Target Media because of their optimum frequency and reach throughout Maryland and the District of Columbia.  A 30-second radio ad is attached. 

Web site traffic will be monitored and measured for six months based on Google and Yahoo keyword searches to track results.

This aggressive media plan is the result of a year-long effort by the Co-Op Advertising Committee of MDDCCUA.  Nearly 70 credit unions contributed to the Co-Op campaign in 2007 that serves as the first phase of a continuing three-year plan to build consumer awareness throughout the region. The plan was developed after extensive research indicated the development of a long-term branding campaign is more effective than once-a-year efforts. 

Committee members include credit union professionals: Theresa Berezansky, Transportation FCU; Stuart Clode, APG FCU; Mike Dilworth, Freedom FCU; Vicki Samuels, Educational Systems FCU; Dorothea Stierhoff, MECU; Peggy Young, SECU; as well as Paul Rosenberger and Maureen McAtee of MDDCCUA.

Remember to complete your CU Profile
on the Cooperative Advertising web site!

MDDCCUA is a partner for this search engine which must be updated in order for the Cooperative Advertising Campaign to be effective and meaningful to all credit unions in Maryland and DC.  The campaign will use a web site, whatsinitforme.org, with visitors driven by radio spots designed to focus on the Credit Union Difference. The plan is to drive potential members to your credit union.

As a MDDCCUA affiliate, you can promote yourself to potential members by going to the web site’s administrative page and completing a profile of your credit union. It is very easy to do and takes very little time!  If you do not do this, you will get no benefit from the upcoming campaign, whether you contributed or not.

As you take ownership of your own web listing, you can update your CU profile as often as you like.  Because you know your institution better than anyone else, the MDDCCUA will depend on you to maintain your listing.

The Cooperative Advertising Campaign will continue throughout 2007 and beyond with advertising that refers consumers to WhatsInItForMe.org, MDDCCUA’s informational page about joining a credit union.  WhatsInItForMe.org links to HowToJoinACU.org where consumers can begin their search

Look for upcoming information about the long-term commitments needed to extend a successful Cooperative Advertising Campaign and bring a consistent message to regional consumers.

As always, your commitment is appreciated.  If you do not already have a user name and password to complete your profile on the search engine, contact Diane Pinter at 443-325-0779 or Kirk Fox at 443-325-0769

Some chapters have submitted documents to be published on this site (meeting minutes, schedules...etc). These documents may be accessed, on this page, in pdf format. Adobe Acrobat is required in order to read them. If you do not have the Adobe Acrobat plug-in, then click the icon above and follow the easy directions. Adobe Acrobat allows you to read documents through Internet Explorer or Netscape Navigator. If you would like to submit documents to be published on this site, email materials to info@mddccua.org at the MDDCCUA.


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Maryland and District of Columbia Credit Union Association
8975 Guilford Road, Suite 190 • Columbia, MD  21046
phone: (800) 492-4206 • fax: (410) 290-7832